Be in the Trailer

Buy someone a seat. Get your trailer.

The trailer is not the point. The seat you buy for someone else is the point. This is how you hand it to them.

1. 01
   Buy two seats

   One for you, one for someone who would never buy a ticket to this on their own. That second seat is the whole mechanic.

2. 02
   Your trailer unlocks

   Take a selfie, say a few seconds about why you are going, and you are inside a scene from the film. Yours to keep either way.

3. 03
   Send it to them

   They get the clip with your face in it and the seat you already paid for. Not a code in an email, a person asking them to come.

4. 04
   They join your scene

   Their clip is made in the same setting as yours and joined to it, so the pair reads as one story rather than two selfies.

Every clip is screened first. The strongest are posted to the campaign's own Facebook, Instagram and TikTok, credited to whoever made them. Nothing is posted automatically and nothing is posted without a person choosing it. Screening removes the obvious problems, it does not replace the person.